It's no secret that the Internet is a virtual "hot bed" of information. Millions of people go "info-cruising" every day just to find helpful information. And, many of those people are willing to pay for that information. But, where do you find these people? And how can you ensure they will buy your information?
Another phenomenal advantage of ebooks is that you cantest their marketing potential without putting outhardly any cash at all. You can even produce an ebookone copy at a time, each time you receive an order,eliminating the need for storage and inventory. Bythis method, you can gauge the saleablity of yourebook, and make adjustments as necessary until theorders start pouring in.
Ebooks allow you to learnabout your market and customer habits and motivationover a period of time, without risking your preciousfinancial resources. They also provide you with aninvaluable way to gather marketing information, whichyou can use in many different facets of your business.
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Use your ebook to discover what the specific goals andproblems are in your specific industry. Then figureout how to solve these problems, and publish an ebookwith this invaluable information. This will increasethe value of your business, upgrade your reputation,and get you known as an expert in your field.
You can extend the value of single ebook by breakingthe book down into chapters for a serial course, intospecial reports available on your website, or intoaudio or visual tapes. Ebooks can be broken down intoseveral different promotional materials by exceptingsome of the articles and using them to promote yourproduct.
You can include a catalog in your ebook topromote all the products or services you sell. You caninclude a thank-you note for reading your book and aninvitation to download a trial version of yourproduct. Or you can include a form for your audienceto contact you for further information or withquestions, thereby building your businessrelationships and your mailing list.
Using ebooks in this manner helps to cut the cost ofindividually producing separate promotional materials.You can use a single ebook to entice new prospects andto sell new products to your current customers.
No other medium has this kind of flexibility andability for expansion. Think of your ebook like aspider spinning a beautiful and intricate web. Now goand create that web, and see how many customers andprospects you can catch!
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